All work
2025Brand Partnerships
A three-year house alignment
Positioning a heritage label alongside five artists on the roster, with creative held in-house.
DivisionBrand Partnerships
ScopeStrategy, creative, talent
Held byGroup + partner
Year2025
How it ran
01
Matched on fit
We turned down two larger offers before finding a partner whose audience matched the roster.
02
Terms held
We kept approval rights over how the talent was used across all three years.
03
Structured to renew
Term, territory and exclusivity written so the second and third years improved on the first.